Business Tourism Improvement District Background
A Message from the Executive Director
We’re pleased to present the 2016-2017 BTID annual report. We ’re more than pleased … we ’re also quite grateful and proud! We’re grateful to the Bishop Lodging Community and Bishop City Council for believing the Bishop Tourism Improvement District could make a positive impact. In just two years, BTID funded programs have made a measurable difference; elevating Bishop ’s status as a desirable destination – not just a pit-stop on HWY 395. We’re grateful to our many partners. Bishop lodging establishments have invested in improvements so guests will have the most comfortable experience. Bishop restaurants, retailers and others contribute through chamber membership, co-sponsoring events and offering great products and service. Bishop City Council continues to contribute through the Community Promotion program. Inyo County’s CPSP grant program helps with some event expenses, brochure production and other projects. And, we’re most grateful for the continued support of our community. Hundreds of volunteers provide thousands of hours to ensure the success of dozens of events – we could never succeed without their generous support! We’re proud to maintain authentic messaging in our marketing efforts. Real locals are having real conversations with our guests. In fact, we don’t think of visitors as tourists at all. We think of them as “guests” that are coming to our big backyard to enjoy our place with us and be welcomed back. Local voices are creating the content and we’re using some of the best travel industry professionals to help deliver the messages. We are certain this fusion of efforts will lead to sustainable and responsible economic growth that benefits everyone. As you’ll see in this report, we ’re also proud of the progress made. All metrics indicate the programs are working as planned, most far exceeding expectations. We ’re looking forward to another great year!