Business Tourism Improvement District Background

On November 10, 2014, the Bishop City Council adopted Resolution No. 14-15, establishing the Bishop Tourism Improvement District (BTID) as requested by the local lodging industry. All lodging businesses within the Bishop city limits participate in the BTID program. The 2% assessment of gross receipts for the district became effective on January 1, 2015 and funds are collected in the same manner and at the same time as City of Bishop TOT collections. BTID funds are used for tourism promotion programs as outlined in the BTID Management District Plan.

A Message from the Executive Director

We’re pleased to present the 2016-2017 BTID annual report. We ’re more than pleased … we ’re also quite grateful and proud!  We’re grateful to the Bishop Lodging Community and Bishop City Council for believing the Bishop Tourism Improvement District could make a positive impact. In just two years, BTID funded programs have made a measurable difference; elevating Bishop ’s status as a desirable destination – not just a pit-stop on HWY 395.  We’re grateful to our many partners.  Bishop lodging establishments have invested in improvements so guests will have the most comfortable experience.  Bishop restaurants, retailers and others contribute through chamber membership, co-sponsoring events and offering great products and service.  Bishop City Council continues to contribute through the Community Promotion program.  Inyo County’s CPSP grant program helps with some event expenses, brochure production and other projects.  And, we’re most grateful for the continued support of our community.  Hundreds of volunteers provide thousands of hours to ensure the success of dozens of events – we could never succeed without their generous support!  We’re proud to maintain authentic messaging in our marketing efforts.  Real locals are having real conversations with our guests. In fact, we don’t think of visitors as tourists at all.  We think of them as “guests” that are coming to our big backyard to enjoy our place with us and be welcomed back.  Local voices are creating the content and we’re using some of the best travel industry professionals to help deliver the messages. We are certain this fusion of efforts will lead to sustainable and responsible economic growth that benefits everyone.  As you’ll see in this report, we ’re also proud of the progress made.  All metrics indicate the programs are working as planned, most far exceeding expectations.  We ’re looking forward to another great year!



2016-2017 BTID Annual Report